So who are they you might say? They are the
“in crowd” of today. They are technology savvy, and their all over what’s new and hip to the world wide web. Did you guess yet? Millennials! They we’re born between “1980 & 2000”. So with that being they are today’s market.
These young adult’s know what they want out of life. They are optimistic, hopeful and confident about the future! They thrive off of what they can see, hear, and touch. They are very active in their communities.
But when it comes to their careers however, something’s different. They are interested in companies with a Urban feel about them, and that are confident in thriving on the business scene.
When it comes to social media, well that’s their field of expertise! They lurk at what’s most trending online today. To my fellow online marketers, these are some of the things that are to be considered when you are searching for your potential audience. Research and provide what your audience needs and wants, than go where they hang out to reach them. It’s that simple! No offense Millennials, but you are the future if today. You Rock!